Episode 23

Published on:

17th Sep 2020

A Food Revolution, with Joni Kindwall-Moore

Our guest, Joni Kindwall-Moore, is founder and CEO of Snacktivist Foods.

Joni shares her journey to change the food system by embracing regenerative agriculture -- and taking on well-established processes, supply channels, and multinational corporations.

Plus, she tells Kirstin and Mark how she recharges her energy to stay on purpose.

Snacktivist Foods is a women-owned food revolution based in Northern Idaho. Its passion is to drive a new grain economy through the development of leading-edge baking mixes and a finished product line of 'better-for-you" baked goods.

Their products are vegan, gluten-free, non-GMO and wholegrain. Their mantra is that "it is what we put in our products that is exceptional, not what we leave out".

You can join the Snacktivist Revolution through its crowd-funding campaign at



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About the Podcast

Entelechy Leadership Stories
Leaders with a higher vision to achieve their full potential
A series of unique interviews with successful people in many fields. Leaders who are innovating, building, and guiding organizations, with a higher vision and how they put their values into practice to achieve the full potential, of themselves and their organizations.

Co-hosts for Entelechy Leadership Stories are Kirstin Gooldy and Mark Stinson

To contact Mark Stinson (Brand Innovator, Venture Catalyst, Author & Group Facilitator), https://www.linkedin.com/in/stinsonmark/

To contact Kirstin Gooldy (CEO of Pure Entelechy and Inspirational Speaker, Intuitive Advisor, Professional Coach & Consultant)

About your host

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Mark Stinson

Mark Stinson has earned the reputation as a “brand innovator” -- an experienced marketer, persuasive writer, dynamic presenter, and skilled facilitator. His work includes brand strategy and creative workshops. He has contributed to the launches of more than 150 brands, with a focus on health, science, and technology companies. Mark has worked with clients ranging from global corporations to entrepreneurial start-ups. He is a recipient of the Brand Leadership Award from the Asia Brand Congress and was included in the PharmaVoice 100 Most Inspiring People in the Life-Sciences Industry.